Choosing The Right Product For Vending
Product, Price, Place, Promotion- These are the key elements of marketing mix which are arranged in the order of priority. This clearly shows us the importance of product selection in a business. Vending industry is very resourceful in terms of the products it offers. An operator can choose anything from water to DVD’s. The choice of your product is greatly influenced by the location which in turn is dependent on your financial ability.
The choice of your machine is greatly influenced by your investment ability. You have several vending machines available in the market ranging from few hundred dollars to several thousands of dollars. The price of these vending machines depends on the model and features it includes. Smaller machines like candy and gumball cost you less in comparison with machines that come with sound and display systems.
After deciding on your investment ability, the next important step would be identifying a machine that would be appropriate for vending your products. Some machines can vend two or more products simultaneously while others dispense only one product at a time. The price of these machines varies accordingly. Who is your target audience? The features of your vending machine should be in accordance to the age of your target audience. Planet Antares is one of the most trusted manufacturers of vending machines with over 3 decades of experience and still going strong.
Your target audience also influence the kind of product you choose to vend. For instance: if you are targeting at children, then candy, gumball, chips and ice-creams would be the perfect choice. You also have the option of healthy products like cereal bars, juices, milk, and low fat snack. These items are in great demand because of growing health consciousness among people. Another product with increased sales in recent past is prepaid phone cards. The ideal location for them could be bus and train terminals.
Whatever product you choose to vend, ideal location is that which has maximum customer traffic. Ensure you keep these things in mind for becoming a successful vending operator.
The choice of your machine is greatly influenced by your investment ability. You have several vending machines available in the market ranging from few hundred dollars to several thousands of dollars. The price of these vending machines depends on the model and features it includes. Smaller machines like candy and gumball cost you less in comparison with machines that come with sound and display systems.
After deciding on your investment ability, the next important step would be identifying a machine that would be appropriate for vending your products. Some machines can vend two or more products simultaneously while others dispense only one product at a time. The price of these machines varies accordingly. Who is your target audience? The features of your vending machine should be in accordance to the age of your target audience. Planet Antares is one of the most trusted manufacturers of vending machines with over 3 decades of experience and still going strong.
Your target audience also influence the kind of product you choose to vend. For instance: if you are targeting at children, then candy, gumball, chips and ice-creams would be the perfect choice. You also have the option of healthy products like cereal bars, juices, milk, and low fat snack. These items are in great demand because of growing health consciousness among people. Another product with increased sales in recent past is prepaid phone cards. The ideal location for them could be bus and train terminals.
Whatever product you choose to vend, ideal location is that which has maximum customer traffic. Ensure you keep these things in mind for becoming a successful vending operator.
Labels: planet antares, planet antares vending
posted by Chris Wick at
8:22 AM
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