Customers Expectations from Vending Machines

Vending machines have been through lot of transition before reaching their present stage. The convenience and prompt services offered by these machines is drawing more and more number of customers towards them. Present day market is customer oriented one. In order to withstand and sustain in this competitive market, operators need to know the pulse of their target customers.

The needs and wants of customers are very much customised. Each individual has a totally different set of expectations when it comes to buying products from a vending machine. Since vending is a customer oriented business and it becomes imperative for the operator to understand the requirements of his target audience.

Customer’s perceptions are as diverse as their expectations. Some of them even perceive that the price or products vended are much higher that those available in the local stores. Hence it is mandatory for a vending operator to conduct thorough market research before installing his machines. Thus he would be able to understand the psychology of his target audience.

What is that customers expect from a vending machine? Besides convenience and instant service, customers get drawn away by few other external appearances like:

• Stylish looks and latest features: Teenagers and kids generally get lured away by the looks of the machine. In case you are dispensing products targeting either of them, make sure you choose a Planet Antares machine that has a stylish appeal.

• Branded and high quality products: Consumers always look for high quality services and for this to happen, they are even willing to pay some extra bucks. This means that it is up to the vending operator to ensure quality services through their machines for which they are already known for.

• Easy to use products: Customers have switched to vending machines because they are too occupied with their day to day activities and can hardly spare anytime even to have lunch of dinner. So try to vend products that can be used instantly.


• Fast and instant services: Ensure that your machine is in good working condition. Even if there is a break down, make sure it is rectified in no time.

These things if borne in mind by an operator can make his business a huge success.