Thursday, February 7, 2008

Generate More Vending Business Revenue With PET Bottles

With the entry of PET bottles in the vending industry, the case of dedicated beverage routes has gained considerable strength and popularity. It is easier to invest with a plan that phases in dedicated routes than any other form.

For the typical vending operator, this has made life and business more complicated than before. Majority of the single service sales in the supermarkets are on account of plastic beverage bottles and for full line Planet Antares vending machines, they account for a smaller percentage. As a vending operator, you will have to offer customers the products that they want, not the ones you want to sell.

As compared to 12 ounce cans, PET bottles sell for a higher price. It will be foolish to ignore this opportunity for higher profits and dollars in gross margins. You will only deprive your Antares vending business of revenue that can be enhanced with PET bottles.

Some operators claim that PET bottles have lower gross profit percentage as compared to the 12 ounce cans and also reduce the space in their rote vehicles. Even in such circumstances, you must remember that your income is not measured in percentage but rather in dollars which you deposit in the bank.

Another solution for the space problem is the larger capacity route vehicles and trucks. These last for about 8-10 years and make a worthwhile investment for vending operators. A sizeable percentage of the market penetrating has been achieved through PET bottles by full line Planet Antares vending operators.

With the growing number of brands competing in the beverage and snacks market, vending operators must purchase larger vehicles to provide for mixed product routes. A dedicated beverage route will offer many benefits, especially during loading and unloading of the route vehicles.