Increased Sales through the Right Product Mix

Vending the right products through Planet Antares vending machines is very important in the success of a vending business. The right variety of products and an extensive and diverse menu selection for consumers will lead to increased sales at the locations. Vending operators can offer a wide variety of products by offering similar products grouped together in a list based on the consumers’ taste preferences and product popularity.

Increased product variety creates greater consumer demands and increased machine sales as most consumers are able to find what they want. Having a variety of snacks, beverages and microwavable meals within every vending machine is the key to maximizing revenue. Most popular product categories are candies, cookies, healthy snacks, sodas, water, tea and energy drinks, as well as soups, lunch kits and meals. Select the most popular brands within these categories to entice the consumers.

In order to provide the right products to the consumers, it is essential for the vendors to know their target locations. Product choices differ from location to location. Careful selection and rotation of the best selling products ensures both variety and continued consumer interest. Machines should be stocked with the top selling products and arranged in the machine lanes according to their demand.

Vending operators can expect to see sales grow as a result of the right product mix. Managing your product demand will allow you to make occasional adjustments to menus in your Planet Antares vending machines, by replacing the slowest moving items with others that sell better and can help the operator’s business by ensuring higher location sales. Vending operators have realized the benefits and advantages of maintaining the right product mix in their machines over the past several years. Planet Antares always recommends this to its vending operators in order to increase sales through better product variety.